India Rising
Oru Tholainokku Parvaai : @2025
*** Consumer spending power would be increased from 16.9lakh crores to 69.5lakh crores. ( 4 times increase )
*** India would climb from its current 12th position to 5th_largest consumer market in the world beating Germany and would be behind USA, Japan , China and UK.
*** Middle Class : group that earns 2 to 5lakhs p.a. Middle class size would increase from its current 5% (50 Million)of the total population to 41% (583 Million ) ; 8 times increase ; These newly bracketed consumers would be more aspirational and be willing to try more new products.
-- Upper Rich class : Size_wise same 8 times increase as Middle Class.Their Control of income would increase from 8% to 24% of the total National Income.
-- Urban India would occupy for more than two-thirds of the total Market_Consumption.
-- Spending in communications would see ( triples ) a increase from 2 to 6%. Healthcare spending (doubles), increase from 7 to 13%. Recreational spending (doubles) would increase from 5 to 9%.
Moral :
Although the spending ability increases , the basic cautious approach about money would still remain the same.
Kanavugal Meipadum !!
Extract : rediff.com
